Okta has meaningful but uneven AI visibility — appearing positively in 13 of 27 queries assessed, with strong retrieval in branded comparisons and validation queries but significant gaps across problem-stage, evaluation-stage, and AI-identity-specific queries that are central to its current growth strategy. SailPoint recorded 16 total mentions and Microsoft Entra ID recorded 12 total mentions across the full query set, reflecting the competitive density Okta faces in unbranded research moments. With multiple high-intent evaluation and problem-stage queries entirely unowned and AI agent identity positioning still unestablished in AI-generated responses, Okta has a clear path to establish authority in the spaces that will define next-generation identity security buying conversations.
Maps how buyer intent deepens across the B2B decision journey, showing where the brand is cited and where it drops out.
Learn more about Google’s Query Fan-Out methodology ↗
● Cited ● Absent
Total brand mentions across 54 queries on OpenAI and Perplexity. The assessed brand is highlighted.
Okta leads by total mentions, but coverage thins on problem and evaluation queries where buyer intent is highest.
Three highest-priority pages to publish. Difficulty reflects retrieval difficulty, not production effort.
This is a high-urgency problem-stage query that is entirely unowned with no brand cited positively, making it a direct capture opportunity aligned to Okta's core ICP of CISOs managing complex application ecosystems. Okta's unified identity platform is precisely positioned to answer this orchestration challenge.
This category-defining query is an open opportunity with no dominant owner, and Okta's absence from it is directly tied to the Crunchbase miscategorization and missing 'identity security' framing identified in the content gap analysis. Winning this page establishes Okta as the authoritative entity for the category term AI engines use to resolve identity platform queries.
A high-urgency problem-stage query with no brand positively owning the framing, this maps directly to Okta's threat protection value proposition and CISO ICP. The absence of any entrenched competitor makes this a winnable capture play that connects Okta to security-outcome language AI engines use to match IAM solutions to enterprise security queries.
How clearly and consistently the brand is described across key owned and third-party surfaces.
Okta's owned surfaces (Homepage, About Us page) and the G2 and LinkedIn profiles form a coherent, well-aligned identity with consistent use of 'The World's Identity Company,' the dual Okta/Auth0 platform structure, and a clear pivot to AI security as the current value proposition headline. ICP language is mostly consistent across owned and G2/LinkedIn surfaces, though developer and AI-agent audiences are more explicit on some surfaces than others, slightly reducing precision. The Crunchbase profile is the primary drag on the score: its top-line description omits the 'identity' category label entirely, uses the retired 'Okta Identity Cloud' product name, includes a 'CRM' category tag, and makes no mention of AI security, representing a meaningful third-party reinforcement gap. All three third-party surfaces (Crunchbase, G2, LinkedIn) were fully auditable via PDF, so no uncertainty penalty applies; the score of 7 reflects strong owned-surface coherence and good G2/LinkedIn alignment offset by a materially stale and miscategorised Crunchbase profile.
A third-party benchmark showing directional answer-engine visibility, sentiment, and share of voice.
| OpenAI | Perplexity | Gemini | |
|---|---|---|---|
| Overall Score | 78/100 | 83/100 | 72/100 |
| Brand Sentiment | 27/40 | 33/40 | 27/40 |
| Share of Voice | 7/10 | 7/10 | 7/10 |
Available as a full assessment, with optional execution briefs and implementation support.